Monday, April 30, 2012

What's the Big Deal: Site-Specific Theatre

Click HERE to watch the Barbicide live-stream!
What's The Big Deal: 
Site-Specific Theatre 
 
4.30.12     3:00PM

Last week, I opened up a conversation on #2AMt asking, “What is it about site-specific theatre that people love so much?” I received a few responses:

“Good question. I prefer fantastic sets w/ my thtr.”

“Site-specific is the antidote to the cookie-cutter black box. 
A space that is very definitively one thing.”

“In the #foreplayplay case, people seem to love the hyper-realness 
of it, how they forget it’s a play.”

On April 20th we held a reading of Sean Pomposello’s newest play, Barbicide, at Moustache Tonsorial. Moustache is a small, vintage-inspired barbershop in Greenwich Village. You may remember that Barbicide is an adaptation of the Sweeney Todd/String of Pearls legend. The audience turnout and reaction to the reading was an extreme positive. This lead me to wonder how large a role the site-specific aspect of the reading played into the overall reception of the piece.
On various levels I agree with @MichaelSeel, @Playwrightsteve and @MariahMacCarthy. Typically with a production I do tend to lean towards a great scenic design. This mostly affects me during an actual staging as opposed to a reading, but I am a fan of a fantastic set. From what I have realized, it can be more affordable (especially in Manhattan) to use a site-specific venue as opposed to a theatre space. In which case, I agree with @Playwrightsteve that site-specific theatre is a solution to the more “generic” black-box productions that are staged. The hyper-reality of being location specific does intrigue an audience. For some reason, there is a level of truth that supports or validates the theatre piece.

As I watched the audience hang out in the barbershop awaiting the start of the reading, many asked “Why choose a barbershop?” To be honest, we really just wanted to establish a fun environment for our audience to interact and enjoy a new piece of theatre. Instead of  over-thinking an idea, our “plan” was established from a much more simple point of view: Sweeney Todd/Barbicide is about a barber | Barbicide is used in barbershops | Let’s do this reading in a barbershop!”

Sometimes, the more casual the event, the more educational it can become. As we used Moustache to learn about the play and how it can be received, my mind began turning with ideas. This is my number one reason to produce readings, it allows the creative team an opportunity to hear the words. I began to notice the parallel between an old-fashioned barbershop quartet and our four performers. I quickly realized the possibility of Barbicide being a play exclusively performed in Manhattan barbershops.


It turns out that site-specific theatre can also be a positive for the location you select. Moustache Tonsorial is positioned on a busy corner of Greenwich Avenue and is surrounded by large picture windows. Not only did a decent amount of audience members watch from the outside, but the reading provoked numerous people passing by to go in the next day for a haircut!

I’m excited to announce that Moustache Tonsorial and The Theatre Project work very well together, because we have been invited to perform Barbicide on a bi-monthly basis. As we continue developing Barbicide, Moustache will become our home-base. I am looking forward to using the barbershop to further identify aspects of the production that are yet to be realized.

Perhaps site-specific theatre serves a greater purpose in building an audience and buzz for a production, prior to bringing it to the stage. In any event, the goal is to continue  providing an entertaining evening of contemporary theatre to those who appreciate it. Maintaining a transparent developmental process also allows our audience to return and recognize any modifications made to the script.

I hope to see you at our next reading of Barbicide on May 9 at 8:30 PM at Moustache Tonsorial. It’s a new twist on Fleet street!

-Christian

The director's notebook is a blog Christian Amato started through theatre projected in order to allow people to see how a younger director approaches his work.

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